byDesign
Discover your true design and live from it
A self-discovery and professional development tool based on Career Direct® that helps you understand your natural way of thinking, feeling, and acting.
Let's talkThe talent is already in your organization. It just needs to know where it fits.
95%
of people think they're self-aware. Only 10-15% actually are.
Harvard Business Review — Dr. Tasha Eurich, 2018The opportunity
You can't design your career if you don't know how you're designed.
Students choose careers without self-knowledge. Professionals plateau without understanding their strengths. Career Direct® closes that gap.
Career Direct®
A scientific assessment that measures four key dimensions of personal design:
Personality
How you relate to the world
Motivations
What drives and energizes you
Skills
What you naturally excel at
Leadership style
How you influence and guide others
Developed by Crown Financial Ministries with over 30 years of research and more than 1 million assessments administered in 90+ countries. People who use their strengths daily are 6x more likely to be engaged at work.
How does it work?
01
Your organization assigns the test
Your company or institution purchases assessment packages and invites you to participate through the platform.
02
Complete Career Direct®
Take the assessment at careerdirect.org — it explores your personality, motivations, skills, and leadership style in 45-60 minutes.
03
Upload your report & get AI insights
Upload your PDF to byDesign. Our AI extracts your results and generates personalized career insights instantly.
04
Debrief with a certified consultant
Schedule a 1-on-1 session with a certified Career Direct® consultant to fully understand your results and unlock your complete profile.
Benefits for everyone
For organizations
Better-placed, more engaged talent
Data-driven promotion and development decisions
Aggregate analytics dashboard without accessing private data
Lower turnover and higher talent retention
A healthier, more productive organizational culture
For participants
Deep self-knowledge: personality, motivations, and strengths
AI-powered personalized career insights
Debrief session with a certified consultant
Full control over what data you share with your organization
Career clarity to make better professional decisions
For educational institutions
Science-based vocational guidance at scale
Privacy model built for data protection compliance
Counselors access only aggregate and authorized data
Demonstrable investment in holistic student development
Students choose careers with clarity, not by default
A platform, not just an assessment
byDesign is the management layer that turns Career Direct® into a complete service for your organization.
AI insights
Automatic result extraction and personalized career insights generated instantly.
Participant management
Invite, assign assessments, and connect counselors with participants from a single dashboard.
Privacy by design
Two-tier model where each person decides what information to share.
Organizational analytics
Aggregate dashboard with career type distribution, completion rates, and trends.
Your information is yours. Always.
We use a two-tier privacy model where you decide what information to share. You can change your mind at any time.
Basic tier: career type and assessment status
Extended tier: top matches and areas of interest