byDesign
Discover who you were designed to be
A self-discovery and professional development tool based on Career Direct® that helps you understand your natural way of thinking, feeling, and acting.
Let's talkWhat if every person in your organization knew exactly how they were designed to contribute?
1 in 3
employees feel they'd have more impact in a different role within their organization
Gartner, 2024The problem
Only 21% of employees globally are engaged at work. 74% of employers admit to hiring the wrong person for a position. Replacing one employee costs 50% to 200% of their annual salary.
The root cause
It's not a skills problem. It's a design problem. People don't understand their natural way of thinking, feeling, and acting — and organizations make career, promotion, and development decisions without that information. The talent is there, but it's in the wrong place.
Career Direct®
A scientific assessment that measures four key dimensions of personal design:
Personality
How you relate to the world
Motivations
What drives and energizes you
Skills
What you naturally excel at
Leadership style
How you influence and guide others
Developed by Crown Financial Ministries with over 30 years of research and more than 1 million assessments administered in 90+ countries. People who use their strengths daily are 6x more likely to be engaged at work.
72%
Organizations with strengths-based cultures report up to 29% higher profitability and 72% less turnover.
Gallup meta-analysisHow do we address this?
01
Specialized assessment
Explores personality, motivations, skills, and leadership style.
02
Understanding your personal design
You learn how you naturally function and how to contribute your best value.
03
Organizational integration
Results are connected to your current role and competency development.
04
Intentional growth path
A plan is defined, aligned with wellbeing, performance, and goals.
Two paths, one purpose
For Education
- Students discover their professional design before choosing a career
- Counselors gain aggregated insights without accessing private data
- Institutions demonstrate their commitment to student development
For Business
Want to grow your people? But do they really know who they are?
- Reduces turnover, frustration, and workplace burnout
- Strengthens leadership and soft skills
- Better promotion and development decisions
Benefits for the organization
Better-placed, more engaged talent
More self-aware and effective leaders
Better promotion and development decisions
A healthier organizational culture
Wellbeing aligned with results
Your information is yours. Always.
We use a two-tier privacy model where you decide what information to share. You can change your mind at any time.
Basic tier: career type and assessment status
Extended tier: top matches and areas of interest